Raden Aswin Rahadi
.Coffee is one of Indonesia's leading export commodities. One of the coffeeproducing areas in Indonesia is Sukawangi Village, Sumedang Regency, WestJava Province. As the sole actor in running a business, the business actor nevercalculates the production costs that arise into the cost element. One of theproblems of SMEs is the lack of knowledge of SME entrepreneurs about goodbusiness management. The next problem faced by SME entrepreneurs isincreasing their business competitiveness. Another problem of SMEs that oftenescapes the attention of UKM entrepreneurs is branding. The last mistake thatmany UKM players make is that many are not aware that manual bookkeepingis a serious problem for SMEs. In this study, the authors performed a literaturesynthesis to understand the underlying reasons for issues faced by SMEs aboutgood business management. From the analysis, it can be concluded thatconsumer behaviour/ preferences/ shops; value chain/ geographical;sustainability/ environment; finance farming; regulation/ certification; andCOVID-19 plays a significant part in determining the success of coffee production. Further studies should be performed to test this conceptual modelin Indonesia. The results of the study can be useful for all the stakeholders inthe coffee Industry, particularly the coffee farmers.
Publisitas
.Keberlanjutan program pengayaan dan pengembangan bisnis kopi di Sumedang