Sonny Rustiadi
Dynamic change that happen in recent years cause all business sector to struggle in maintaining their operation. Therefore, pursuing sustainability and growth is a must in this situation. For a local “wayang kulit” crafter it has been found that they are struggling to maintain their sustainability and growth. Not only to maintain their sustainability and growth, they are also struggling to inherit their business to the younger ones. The changes that happened not only affect business environment but also the behaviour of people. In order to initiate sustainability and growth, we focused on analyzing capital, habitus, and field of the local crafters to emphasize strategy that help local crafters. We ensure that the strategy support government target and policy regarding Micro, Small, and Medium Entreprise’s in the region.
Jurnal Internasional
Informasi / Pengetahuan yang kami sampaikan kepada Pengrajin, diharapkan dapat merubah model bisnis konvensional yang dijalankan selama ini. Dikarenakan adanya masalah regenerasi, generasi muda yang ada disana tidak tertarik dengan wayang kulit. Sehingga kami menyarankan adanya perubahan model bisnis digital. Bisnis utama yang dijalankan bisa berupa sebuah karakter digital, sehingga cakupan pasar bisa lebih luas. Bisa dijadikan sebagai HAKI maupun bisnis lainnya, seperti kartun, komik, dsb.