Kurnia Fajar Afgani
"The ability of micro business actors to carry out efficiency in a series of production, distribution and marketing processes makes the products produced can compete. For small businesses running efficiently is a culture that has become a habit in running a business. MSME actors realize that their financial capacity and ability is limited in running a business, so that all processes that can be carried out by their families independently, they will do. Whereas large industries with production capacity and resources that are owned need to build efficiency into a corporate culture. One of the problems of MSMEs is the lack of knowledge of MSME entrepreneurs about good business management. Many MSMEs only focus on producing goods, without thinking about how the business expansion strategy is even greater. As a result, MSME entrepreneurs have difficulty in increasing their business level. The business they run is not developing and the turnover obtained does not increase. The next problem faced by MSME actors is to increase the competitiveness of his business, a MSME entrepreneur also often experiences obstacles in conducting product innovation. At present the number of MSME products capable of penetrating the international market is still very small. One of the causes of the difficulty of MSME products competing in foreign markets is the low competitiveness of the product. Moreover, if associated with the price offered, Indonesian MSME products are still far from the quality offered by foreign products. One of the problems of MSMEs that often escapes the attention of MSME entrepreneurs is branding. Not many MSME actors are aware of the importance of branding for products and their efforts. So, most MSMEs only focus on selling, selling, and selling, without thinking about the quality of the brand of their products. In fact, maintaining the quality of branding is very important in an effort to grow the MSME business. With good quality branding, a product will be easier to remember the audience. So that the opportunity for sales is even greater. Then the mistakes made by many MSMEs are that many are not aware that manual bookkeeping becomes a serious problem of MSMEs. This manual bookkeeping is prone to loss, damage, and even recap errors. Thus, entrepreneurs cannot analyze the proceeds of their sales appropriately. For example: If a sales report on a certain day suddenly disappears, then the overall sales report will be in shambles. In fact, good bookkeeping is the key to adequate business evaluation. With good bookkeeping, MSME actors can analyze business sales more precisely as a consideration for making further decisions. In addition, good bookkeeping is also a mandatory requirement for all entrepreneurs who want to borrow business capital from banks."